Bronco, Filson to Support Forest Firefighters, National Forest Foundation; Reveal Bronco + Filson Wildland Fire Rig Concept

DEARBORN, Mich., Oct. 22, 2020 – Bronco® and Filson – two iconic American brands with long histories delivering in the outdoors – today announced they are joining forces to celebrate wildland firefighters and raise funds to help maintain and preserve America’s natural resources and National Forests.

Ford and Filson share a unique history of helping protect our nation’s wildfire crews for more than a century and helping them access rugged areas of forests,” said Dave Rivers, Bronco marketing manager. “Today, we’re combining those strengths to support those who protect our natural resources as well as helping preserve our nation’s forests for future generations. Read the press release here.